SendShort.
Turns long videos into short clips for TikTok, YouTube Shorts and Reels, in an editor built for speed.
- Senior Software Engineer @ PXCH Holding
- 2025
- Video Editor
One measured win beats ten unmeasured improvements.
SendShort is a short-form video editing and publishing platform designed for speed. Creators use it to transform long-form content into short clips ready for TikTok, YouTube Shorts, and Instagram Reels. When I joined, the editor core existed but had UX friction and incomplete designs.
New users hit friction and dropped off in the editing sequence.
Some editing flows were broken or half-built.
Redesigned the entire app to be a constant onboarding.
Finished broken and half-built editing flows and designed a new onboarding flow, reducing drop-off in the editing sequence.
Designed an in-layout helpdesk
Adopted across all company products, increasing support usage by ~63% and improving onboarding flows to reduce friction for new users.
Help Center open in SendShort
The broader UI work
Led the UI overhaul end to end: layout, video editor architecture, and core interaction patterns, for a more stable and consistent editor.
- media
- preview
- captions
- timeline
The SendShort helpdesk raised support usage by ~63%.
- Designed an in-layout helpdesk adopted across all company products, increasing support usage by ~63%
- Redesigned video editor UI and completed half-finished design flows
- Fixed buggy editor states that were causing user confusion and drop-offs
- Cut unnecessary re-renders in the editor through memoization, improving perceived responsiveness
This project taught me the value of shipping high-impact features over scattered improvements. The in-layout helpdesk was a clear, measurable win. The broader UI work was valuable but harder to quantify. In hindsight, focusing on fewer things with clear metrics would have made for a stronger story.