An AI-powered short-form video editing and publishing platform focused on speed and creator workflows.
Overview
SendShort is a short-form video editing and publishing platform designed for speed. Creators use it to transform long-form content into short clips ready for TikTok, YouTube Shorts, and Instagram Reels. When I joined, the editor core existed but had UX friction, incomplete designs, and poor feature discovery.
The Problem
Users churned without knowing what the product could do. Feature discovery was essentially zero — powerful capabilities were hidden behind unclear UI.
The Solution
Built a contextual Helpdesk widget that detects where users are in the editor and surfaces relevant guides. Achieved ~60% adoption — the highest engagement metric I shipped there.
Key Achievements
- 1Built contextual Helpdesk widget with ~60% adoption — biggest measurable win
- 2Redesigned video editor UI and completed half-finished design flows
- 3Fixed buggy editor states that were causing user confusion and drop-offs
- 4Improved editor load times through component memoization
Technical Highlights
Contextual Help System
Built dynamic widget that detects editor context (timeline, captions, export) and surfaces relevant guides. Tracked adoption via analytics — ~60% of active users engaged with it.
Editor State Fixes
Debugged and fixed cascading state issues in the video editor. Used Zustand with selective subscriptions to prevent unnecessary re-renders. Made timeline interactions feel more responsive.
Reflection
This project taught me the value of shipping high-impact features over scattered improvements. The Helpdesk widget was a clear, measurable win. The broader UI work was valuable but harder to quantify. In hindsight, focusing on fewer things with clear metrics would have made for a stronger story.
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